{"id":1143,"date":"2021-09-25T17:03:02","date_gmt":"2021-09-25T17:03:02","guid":{"rendered":"http:\/\/www.motorbike.com.tr\/?p=1143"},"modified":"2021-09-25T17:03:04","modified_gmt":"2021-09-25T17:03:04","slug":"yamaha-motor-turkiye-2021i-yuzde-20-buyume-ile-kapatacak","status":"publish","type":"post","link":"http:\/\/www.motorbike.com.tr\/?p=1143","title":{"rendered":"Yamaha Motor T\u00fcrkiye 2021\u2019i Y\u00fczde 20 B\u00fcy\u00fcme \u0130le Kapatacak&#8230;"},"content":{"rendered":"\n<p>Son 2 y\u0131ld\u0131r mobilitenin \u00f6ne \u00e7\u0131kmas\u0131yla canlanan motosiklet d\u00fcnyas\u0131na yeni kullan\u0131c\u0131lar\u0131n dahil olmas\u0131 ve kargo sekt\u00f6r\u00fcn\u00fcn hareketlili\u011fi sayesinde pazarda trafik kay\u0131tlar\u0131na g\u00f6re 2021\u2019nin ilk 7 ay\u0131nda y\u00fczde 25\u2019lik art\u0131\u015f ya\u015fand\u0131. &nbsp;H\u0131zla b\u00fcy\u00fcyen pazarda Yamaha Motor T\u00fcrkiye\u2019nin sat\u0131\u015flar\u0131 y\u0131l\u0131n ilk 8 ay\u0131nda 9.014 adede ula\u015ft\u0131. Y\u00fczde %16\u2019lik b\u00fcy\u00fcme ger\u00e7ekle\u015ftiren Yamaha yenilenen \u00fcr\u00fcn gam\u0131n\u0131 premium hizmet, sat\u0131\u015f sonras\u0131 destek ve aksesuar \u00e7e\u015fitlili\u011fi ile tamamlayarak 2021\u2019i 13.500 adet sat\u0131\u015f ve y\u00fczde 20 b\u00fcy\u00fcme ile kapatmay\u0131 hedefliyor.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131da her y\u0131l oldu\u011fu gibi bu y\u0131l da scooter ilgisi devam ediyor.&nbsp; Yamaha\u2019n\u0131n 50cc, 125cc ve 250cc scooter modellerine ilgi \u00e7o\u011fald\u0131.&nbsp; Ayr\u0131ca kurye sekt\u00f6r\u00fcndeki canl\u0131l\u0131kta bu segmentte b\u00fcy\u00fcme ya\u015fanmas\u0131na sebep oldu. XMAX ailesi, NMAX modelleri ve 250cc MT-25\/R25 gibi \u00fcr\u00fcn gruplar\u0131n\u0131 i\u00e7ine alan middle segmentinde ger\u00e7ekle\u015ftirdi\u011fi sat\u0131\u015flarla 10 y\u0131ld\u0131r segment liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. Yamaha 2021\u2019de yedek par\u00e7a, aksesuar ve s\u00fcr\u00fc\u015f ekipmanlar\u0131nda daha rekabet\u00e7i olarak daha eri\u015filebilir \u00fcr\u00fcnler pazara sundu. Kusursuz tasar\u0131mlar ve \u00f6nc\u00fc teknolojiler geli\u015ftiren Yamaha 2021 y\u0131l\u0131nda yenilenen modelleriyle stoklar\u0131n\u0131 g\u00fcncelledi. Yamaha yetkili bayilerinde NMAX 125, D\u2019elight, XMAX 250, TMAX Tech MAX, R1, R7, MT-09, MT 07, Tenere 700, Tracer 9, Tracer 7, XSR900 VE XSR125 gibi \u00f6ne \u00e7\u0131kan modeller sat\u0131\u015fa \u00e7\u0131kt\u0131.&nbsp; Pandemi etkisiyle h\u0131zla dijitalle\u015fen d\u00fcnya eri\u015fim a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir konfor alan\u0131 olu\u015ftururken, herkes i\u00e7in eri\u015fim \u015fartlar\u0131n\u0131 e\u015fitledi. Bu y\u0131l ilki ger\u00e7ekle\u015fen <strong>\u2018<\/strong>Autoshow 2021 Mobility\u2019\u2019de yer alan Yamaha yeni modellerini, hizmetlerini ve aksesuar \u00e7e\u015fitlili\u011fini online olarak motosiklet kullan\u0131c\u0131lar\u0131 ile bulu\u015fturdu. \u201c<em>Dijitalle\u015fme bizim pandemi \u00f6ncesinde de g\u00fcndemimizdeydi<\/em>\u201d diyen Yamaha Motor T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Hakan Kaya \u201cMyGarage ve MyRide uygulamam\u0131zla hem \u00fcr\u00fcnlerimizi Yamaha kullan\u0131c\u0131lar\u0131na dijital alanda hareket alan\u0131 olu\u015fturduk\u201d dedi. <strong><\/strong><\/p>\n\n\n\n<p><strong>Motosiklet kay\u0131tlar\u0131nda %25 art\u0131\u015f var.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Bundan 66 y\u0131l \u00f6nce Japonya&#8217;da Genichi Kawakami&#8217;nin u\u00e7ak pervaneleri \u00fcretiminde kullan\u0131lan tezgahlarda motosiklet tasarlamas\u0131yla do\u011fu\u015funu ba\u015flatan Yamaha t\u00fcm d\u00fcnyada milyonlarca ki\u015fiye ula\u015f\u0131yor.&nbsp;&nbsp; S\u00fcr\u00fc\u015f performans\u0131 ve teknolojisiyle motosiklet d\u00fcnyas\u0131na y\u00f6n veren modeller geli\u015ftiren Yamaha Motor, ayn\u0131 zamanda bir hayat tarz\u0131 kurguluyor. Daha \u00f6zg\u00fcr, daha mobil ve daha yarat\u0131c\u0131 olma f\u0131rsat\u0131 veren Yamaha motosikletler, \u00f6zellikle hizmette Kando felsefesi ile birle\u015fince kusursuz bir s\u00fcr\u00fc\u015f deneyimi ya\u015fat\u0131yor. \u201c<em>Kurulu\u015fumuzdan bu yana en m\u00fckemmele ula\u015fmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d<\/em> diyen Yamaha Motor T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Hakan Kaya \u201c<em>motosiklet k\u00fclt\u00fcr\u00fcne ve g\u00fcvenli\u011fine d\u00fc\u015fk\u00fcn olanlar\u0131n tercihi olmaya devam ediyoruz. Hizmet yakla\u015f\u0131mlar\u0131m\u0131zla her zaman t\u00fcketicimizin beklentilerini a\u015fmay\u0131 hedefliyoruz. Kullan\u0131c\u0131n\u0131n ihtiyac\u0131 olan kaskodan, garantiye, aksesuardan, servis hizmetlerine kadar her alanda Yamaha kalitesini ya\u015fat\u0131yoruz. <\/em><em>T\u00fcrkiye\u2019de motosiklet k\u00fclt\u00fcr\u00fcn\u00fcn yayg\u0131nla\u015fmas\u0131, kullan\u0131c\u0131 say\u0131s\u0131n\u0131n artmas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. <\/em><em>Bu sene motosiklet kay\u0131tlar\u0131nda %25 gibi bir art\u0131\u015f var.&nbsp; Kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 2021\u2019de 240.000\u2019lere ula\u015fmas\u0131n\u0131 bekliyoruz. Ancak n\u00fcfusa oranla tabi ki bu say\u0131 olduk\u00e7a d\u00fc\u015f\u00fck. D\u00f6vizde ya\u015fanan art\u0131\u015fa ba\u011fl\u0131 motosiklet pazar\u0131ndaki fiyat art\u0131\u015f\u0131, vergi y\u00fckleri gibi \u00e7e\u015fitli nedenler bizi zorlasa da arz talep dengesini do\u011fru kurmaya \u00e7al\u0131\u015f\u0131yoruz. Stoklar\u0131m\u0131z yenilendi. Yeni modellerimiz t\u00fcketici ile bulu\u015fuyor. <\/em><em>Y\u0131l\u0131n ba\u015f\u0131nda bu y\u0131l yenilikler y\u0131l\u0131 olacak demi\u015ftik hepsini bir bir ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131k. T\u00fcm yeni modeller bayilerimizde yerini ald\u0131.&nbsp; Uydu Bayilerimizin say\u0131s\u0131 6\u2019ya ula\u015ft\u0131. Bize ula\u015famayan m\u00fc\u015fterimize biz yerinde ula\u015f\u0131yoruz. <\/em><em>Yamaha bayi ve servis noktalar\u0131m\u0131z yenilenerek t\u00fcm m\u00fc\u015fteri ihtiyac\u0131n\u0131 yerinde kar\u015f\u0131l\u0131yor, yenilik\u00e7i \u00e7\u00f6z\u00fcmlerle t\u00fcketici ihtiya\u00e7lar\u0131na do\u011fru odaklanarak m\u00fc\u015fterileriyle s\u00fcrd\u00fcr\u00fclebilir ili\u015fkiler kuruyoruz<\/em>\u201d dedi.<\/p>\n\n\n\n<p><strong>3 bin a\u011fa\u00e7l\u0131k \u201cUmut Orman\u0131\u201d olu\u015fturuyor.<\/strong><\/p>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya yaratma aray\u0131\u015f\u0131 \u00e7abas\u0131 h\u0131zla devam ederken sahip oldu\u011fumuz do\u011fal kaynaklar\u0131n korunmas\u0131na y\u00f6nelik fark\u0131ndal\u0131k gittik\u00e7e art\u0131yor. \u00d6zellikle bizim gibi global markalar \u00fczerine d\u00fc\u015fen g\u00f6revi yapmal\u0131 diyen Hakan Kaya \u201cdaha d\u00fc\u015f\u00fck CO2 emisyonu ve do\u011faya d\u00f6n\u00fc\u015fprojeleriyle g\u00f6revimizi yerine getirecek ve fark\u0131ndal\u0131k yarataca\u011f\u0131z. TEMA ile i\u015f birli\u011fine giderek ilk 3 bin a\u011fa\u00e7tan olu\u015fan \u2018Umut Orman\u0131\u2019m\u0131z\u0131 olu\u015fturuyoruz. Do\u011faya b\u0131rakt\u0131\u011f\u0131m\u0131z karbon ayak izini yok etmek i\u00e7in a\u011fa\u00e7 dikmeye devam edece\u011fiz. Motosiklet do\u011fada s\u00fcr\u00fcld\u00fc\u011f\u00fc zaman keyifle kullan\u0131labilir. Onu korumak i\u00e7in daha fazla proje \u00fcretmeyi s\u00fcrd\u00fcrece\u011fiz\u201d dedi.<\/p>\n\n\n\n<h2><strong>Yamaha kad\u0131nlar\u0131 motosiklete y\u00f6nlendirmek i\u00e7in kollar\u0131 s\u0131vad\u0131.<\/strong><\/h2>\n\n\n\n<h2>Trafikte kad\u0131n s\u00fcr\u00fcc\u00fclerin say\u0131s\u0131n\u0131 artt\u0131rmak, daha e\u015fitlik\u00e7i bir yol payla\u015f\u0131m\u0131 sa\u011flamak, pandemi ile birlikte art\u0131\u015f g\u00f6steren kurye sekt\u00f6r\u00fcnde kad\u0131n istihdam\u0131na y\u00f6nelik fayda sa\u011flamak ve kad\u0131nlar\u0131 cesaretlendirmek amac\u0131yla Yamaha Motor T\u00fcrkiye bir dizi proje hayata ge\u00e7iriyor. Ge\u00e7ti\u011fimiz ay kad\u0131nlara \u00fccretsiz motosiklet e\u011fitimi vermeye ba\u015flayan Yamaha, Kad\u0131n Ustalar Platformu\u2019na da destek olmaya ba\u015flad\u0131. Kad\u0131n Ustalar olu\u015fumunda hizmet verecek Cargo Plus b\u00fcnyesindeki kad\u0131n moto kuryelerin e\u011fitimini \u00fcstlenen Yamaha \u015fimdiden 36 kad\u0131na e\u011fitim vererek projenin ba\u015flang\u0131c\u0131n\u0131 yapt\u0131. K\u0131sa vadede Yamaha taraf\u0131ndan farkl\u0131 projelerle de desteklenecek Kad\u0131n Ustalar Platformu \u201cerkek mesle\u011fi\u201d san\u0131lan onlarca i\u015f kolunda mesleki e\u011fitiminden ba\u015flay\u0131p istihdama uzanan s\u00fcre\u00e7te kad\u0131nlara destek veriyor. Kad\u0131n Ustalar Platformu Kurucu ve Genel M\u00fcd\u00fcr\u00fc Seyhun Ayhan \u201ckad\u0131nlar\u0131n ger\u00e7ek g\u00fcc\u00fcn\u00fcn; yetene\u011finin, \u00e7al\u0131\u015fma azmi ve titizli\u011finin en az erkekler kadar mevcut oldu\u011funu g\u00f6stermek ad\u0131na yola \u00e7\u0131kan Kad\u0131n Ustalar, kad\u0131nlar\u0131n \u00e7e\u015fitli i\u015f kollar\u0131nda e\u011fitim almas\u0131n\u0131 ve istihdam edilmesini ama\u00e7l\u0131yor. Yamaha ile yapt\u0131\u011f\u0131m\u0131z i\u015f birli\u011fi sonucu motosiklet e\u011fitimlerine olduk\u00e7a yo\u011fun ilgi var, olduk\u00e7a verimli bir proje oldu. \u0130\u015f sahibi olan meslekler edinen kad\u0131nlar\u0131n ba\u015far\u0131 hikayelerine tan\u0131k oluyoruz\u201d dedi. <strong>&nbsp;<\/strong>Yine bu y\u0131l kad\u0131n yetenekleri pistlere ta\u015f\u0131mak ve motosiklet d\u00fcnyas\u0131nda kad\u0131n g\u00fcc\u00fcn\u00fc ortaya koymak i\u00e7in TMF (T\u00fcrkiye Motosiklet Federasyonu) i\u015f birli\u011fi ile R25 Kad\u0131nlar Kupas\u0131\u2019n\u0131 d\u00fczenleyen Yamaha Motor T\u00fcrkiye kad\u0131n yar\u0131\u015f\u00e7\u0131lara \u00f6nemli bir f\u0131rsat yaratt\u0131.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Son 2 y\u0131ld\u0131r mobilitenin \u00f6ne \u00e7\u0131kmas\u0131yla canlanan motosiklet d\u00fcnyas\u0131na yeni kullan\u0131c\u0131lar\u0131n dahil olmas\u0131 ve kargo sekt\u00f6r\u00fcn\u00fcn hareketlili\u011fi sayesinde pazarda trafik kay\u0131tlar\u0131na g\u00f6re 2021\u2019nin ilk 7 ay\u0131nda y\u00fczde 25\u2019lik art\u0131\u015f ya\u015fand\u0131. &nbsp;H\u0131zla b\u00fcy\u00fcyen pazarda Yamaha Motor T\u00fcrkiye\u2019nin sat\u0131\u015flar\u0131 y\u0131l\u0131n ilk 8 ay\u0131nda 9.014 adede ula\u015ft\u0131. Y\u00fczde %16\u2019lik b\u00fcy\u00fcme ger\u00e7ekle\u015ftiren Yamaha yenilenen \u00fcr\u00fcn gam\u0131n\u0131 premium hizmet, sat\u0131\u015f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,26],"tags":[],"_links":{"self":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1143"}],"collection":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1143"}],"version-history":[{"count":1,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1143\/revisions"}],"predecessor-version":[{"id":1145,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1143\/revisions\/1145"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}