Interbrand, 10 \u00f6nemli pazarda y\u00fcr\u00fct\u00fclen kapsaml\u0131 bir dizi kaynak, pazar verileri ve nicel ara\u015ft\u0131rmalar\u0131 bir araya getiren kan\u0131tlanm\u0131\u015f, tescilli de\u011ferleme teknikleri kullanarak yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re Vespa\u2019n\u0131n marka de\u011ferini a\u00e7\u0131klad\u0131. \u00d6nde gelen marka dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi Interbrand\u2019in raporundaki bulgular Vespa\u2019y\u0131, \u201ctasar\u0131m, ya\u015fam tarz\u0131 ve \u0130talyan miras\u0131n\u0131n m\u00fckemmel birle\u015fimi sayesinde benzersiz, d\u00fcnya \u00e7ap\u0131nda tan\u0131nan bir marka\u201d olarak tan\u0131ml\u0131yor ve marka de\u011ferini 906 milyon Euro olarak a\u00e7\u0131kl\u0131yor. 906 milyon Euro\u2019luk marka de\u011feri, sevilen \u0130talyan markas\u0131 i\u00e7in \u00f6nemli bir kilometre ta\u015f\u0131n\u0131 temsil ederken, ayn\u0131 zamanda marka ile tutkunlar\u0131 aras\u0131ndaki g\u00fc\u00e7l\u00fc ba\u011f\u0131 ortaya koyuyor. Bunun yan\u0131nda Vespa’y\u0131 yenilikler ve k\u00fcresel ortakl\u0131klarla iddial\u0131 hedeflere ta\u015f\u0131yan plan\u0131n ba\u015flang\u0131\u00e7 noktas\u0131n\u0131 olu\u015fturuyor.<\/p>\n\n\n\n
Vespa, \u0130talyan DNA\u2019s\u0131n\u0131 en iyi \u015fekilde temsil ediyor. Miras\u0131yla d\u00fcnya genelinde milyonlarca insana ilham veren \u00f6l\u00fcms\u00fcz bir simge olurken, fonksiyonel \u00fcr\u00fcn tan\u0131m\u0131n\u0131 a\u015f\u0131yor ve ya\u015fam tarz\u0131n\u0131 ifade ediyor. Marka, \u0130talyan simgesini karakterize eden miras\u0131 sayesinde rakiplerinden ayr\u0131\u015f\u0131yor. Vespa, genel olarak ula\u015f\u0131m arac\u0131 olman\u0131n \u00f6tesine ge\u00e7erek, kendini ifade etme ve e\u011flence gibi ihtiya\u00e7lara cevap veriyor.<\/p>\n\n\n\n
\u201c‘\u0130konik’ ifadesi \u00e7ok kullan\u0131l\u0131yor, ancak bu markay\u0131 tan\u0131mlaman\u0131n ger\u00e7ekten ba\u015fka bir yolu yok<\/em>\u201d s\u00f6zleriyle de\u011ferlendirmesine ba\u015flayan Interbrand Global Strateji Sorumlusu<\/strong> Manfredi Ricca <\/strong>konuyla ilgili olarak, \u201cVespa k\u00f6kl\u00fc mirasa sahip bir marka. Yine de s\u00fcrekli geli\u015fiyor. K\u00f6kten \u0130talyan, ama yine de d\u00fcnya \u00e7ap\u0131nda seviliyor. Premium ama yine de geneli kaps\u0131yor. De\u011ferleme \u00e7al\u0131\u015fmalar\u0131m\u0131z sadece bu markaya y\u00f6nelik arzu ve talebi rakamlarla ifade etmekle kalm\u0131yor, ayn\u0131 zamanda Vespa’n\u0131n ula\u015f\u0131m, kendini ifade etme ve k\u00fclt\u00fcr\u00fcn kesi\u015fti\u011fi noktada bir referans noktas\u0131 oldu\u011funu da g\u00f6steriyor<\/em>\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n Vespa 75\u2019inci y\u0131l\u0131n\u0131, Vespa 75. Y\u0131l \u00d6zel Serisi ile kutlad\u0131. Bu \u00f6zel model 1946 y\u0131l\u0131ndan bu yana 19 milyondan fazla \u00fcretildi ve sat\u0131ld\u0131. Son 12 ayda ise \u00f6nemli kilometre ta\u015f\u0131na ula\u015ft\u0131. Bunun yan\u0131nda Vespa, Justin Bieber i\u015f birli\u011fi ile sunulan yeni Vespa 946 Christian Dior ve konusu ile hikayesinin bir par\u00e7as\u0131 oldu\u011fu Disney Pixar filmi \u201cLuca\u201d ile k\u00fcresel \u00e7apta yank\u0131 uyand\u0131rmaya devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Interbrand, 10 \u00f6nemli pazarda y\u00fcr\u00fct\u00fclen kapsaml\u0131 bir dizi kaynak, pazar verileri ve nicel ara\u015ft\u0131rmalar\u0131 bir araya getiren kan\u0131tlanm\u0131\u015f, tescilli de\u011ferleme teknikleri kullanarak yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re Vespa\u2019n\u0131n marka de\u011ferini a\u00e7\u0131klad\u0131. \u00d6nde gelen marka dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi Interbrand\u2019in raporundaki bulgular Vespa\u2019y\u0131, \u201ctasar\u0131m, ya\u015fam tarz\u0131 ve \u0130talyan miras\u0131n\u0131n m\u00fckemmel birle\u015fimi sayesinde benzersiz, d\u00fcnya \u00e7ap\u0131nda tan\u0131nan bir marka\u201d olarak […]<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,26],"tags":[],"_links":{"self":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1267"}],"collection":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1267"}],"version-history":[{"count":1,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1267\/revisions"}],"predecessor-version":[{"id":1269,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1267\/revisions\/1269"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1267"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}