Pandeminin g\u00f6lgesinde ge\u00e7en 2020 y\u0131l\u0131nda bireysel\nula\u015f\u0131ma e\u011filim y\u00fczde 40 artt\u0131, toplam trafi\u011fe \u00e7\u0131kan motosiklet say\u0131s\u0131 200 bini ge\u00e7erek son 15\ny\u0131l\u0131n en y\u00fcksek plaka kayd\u0131na ula\u015f\u0131ld\u0131. T\u00fcketici e\u011filimleri\nben merkezli, deneyim pe\u015finde, ba\u011f\u0131ms\u0131z, de\u011fer odakl\u0131, sosyal konulara duyarl\u0131,\nanl\u0131k memnuniyet arayan, internet ve sosyal medyaya ba\u011f\u0131ml\u0131 \u015feklinde de\u011fi\u015fim\ng\u00f6sterdi. Covid-19 bula\u015f\u0131ndan uzak durmak isteyen yeni t\u00fcketici 50cc, 125cc ve\n250cc scooter modellerine ilgi g\u00f6sterdi. Yeni trend ile birlikte hobby segmentindeki\ngezi odakl\u0131 motosikletlere ilgi de artt\u0131. Ge\u00e7ti\u011fimiz y\u0131l bu segmentte y\u00fczde 5\nb\u00fcy\u00fcme ya\u015fand\u0131. Yamaha 2020 y\u0131l\u0131n\u0131 ile 11.404 adet sat\u0131\u015f rakam\u0131 ile kapatt\u0131. Tracer\n9, Tracer 7, Niken gibi uzun mesafeli s\u00fcr\u00fc\u015fler i\u00e7in tasarlanan modellerin yer\nald\u0131\u011f\u0131 hobby segmentinde y\u00fczde 24, XMAX ailesi, NMAX gibi ula\u015f\u0131m ama\u00e7l\u0131 \u015fehir i\u00e7i\nkullan\u0131ma y\u00f6nelik motosikletlerin yer ald\u0131\u011f\u0131 middle segmentinde ise adetsel\nbazda y\u00fczde 38\u2019lik Pazar pay\u0131na sahip oldu. <\/p>\n\n\n\n
2020 y\u0131l\u0131nda\nmotosiklet pazar\u0131na fiyat art\u0131\u015f\u0131, ilave g\u00fcmr\u00fck vergisi ve tedarik s\u00fcre\u00e7leri\ndamgas\u0131n\u0131 vursa da Yamaha, gelen talebi \u00fcretimdeki s\u00fcre\u00e7leri takip ederek en\ndo\u011fru \u015fekilde kar\u015f\u0131lamaya odakland\u0131. Yamaha Motor T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Bora\nBerker Cansever \u201cMarka olarak sekt\u00f6rde her zaman \u00fcr\u00fcn de\u011fil ya\u015fam bi\u00e7imi\nsundu\u011fumuzu dile getirdik. Do\u011fayla i\u00e7 i\u00e7e, t\u00fcm duyular\u0131 harekete ge\u00e7iren, daha\n\u00f6zg\u00fcr, insan odakl\u0131, \u00e7evre duyarl\u0131l\u0131\u011f\u0131 y\u00fcksek bu ya\u015fam bi\u00e7iminin de\u011feri\npandemide daha da fazla ortaya \u00e7\u0131kt\u0131. Ula\u015f\u0131m ara\u00e7lar\u0131 aras\u0131nda hem ekonomik, \u00e7evreci hem de en keyifli\nolan ula\u015f\u0131m arac\u0131 olan motosiklete ilgi artt\u0131. Bu d\u00f6nemde en \u00e7ok 700 cc \u00fcst\u00fc\nHobby s\u0131n\u0131f\u0131 ve XMAX, NMAX gibi \u015fehir i\u00e7i ula\u015f\u0131ma y\u00f6nelik scooter modellerinin\nsat\u0131\u015f\u0131 ger\u00e7ekle\u015fti. Kando Felsefesi \u0131\u015f\u0131\u011f\u0131nda m\u00fckemmel m\u00fc\u015fteri deneyimine odaklanarak hizmet\nyakla\u015f\u0131mlar\u0131m\u0131z, fiyat politikam\u0131z ve y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz kampanyalar ile t\u00fcketicinin\nyan\u0131nda olmaya, sekt\u00f6r\u00fc b\u00fcy\u00fctmeye, yeni kullan\u0131c\u0131lar kazand\u0131rmaya devam ettik\nve 11.404 adet sat\u0131\u015f rakam\u0131na ula\u015farak ba\u015far\u0131yla 2020\u2019yi kapad\u0131k. 2021 bizim\ni\u00e7in yeniliklerden beslenece\u011fimiz, 360 derece hizmet odakl\u0131 bir y\u0131l olacak. Yenilenen\nmodellerimiz, yeni hizmetlerimiz, yeniden yap\u0131lanan Yamaha bayi ve servis\nnoktalar\u0131 ile ya\u015fam boyu Yamaha kullan\u0131c\u0131lar\u0131 yaratma yolunda ilerleyece\u011fiz\u201d\ndedi. <\/p>\n\n\n\n
Yamaha \u201cUydu \u015eube\u201dler geliyor.<\/strong><\/p>\n\n\n\n T\u00fcrkiye\u2019deki 43 bayisinde\nd\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftiren Yamaha, sat\u0131n alma an\u0131nda\nmotosiklet kullan\u0131c\u0131s\u0131n\u0131n konforlu bir ortamda vakit ge\u00e7irmesini sa\u011flarken;\nsat\u0131\u015f sonras\u0131 hizmetlerde de onar\u0131m, garanti, yedek par\u00e7a gibi hizmetleri en\ny\u00fcksek kalite standartlar\u0131nda t\u00fcketiciye sunuyor. Sat\u0131\u015f Sonras\u0131\nHizmetlerinde 2020\u2019de y\u00fczde 31 b\u00fcy\u00fcyen Yamaha Motor T\u00fcrkiye\u2019de servis\ngiri\u015flerine y\u00fczde 7 art\u0131\u015f, aksesuarl\u0131 sat\u0131\u015fta y\u00fczde 31 art\u0131\u015f, yedek par\u00e7a sat\u0131\u015flar\u0131nda\nise y\u00fczde 30 b\u00fcy\u00fcme g\u00f6sterdi. 2021\u2019de yedek par\u00e7a, aksesuar ve s\u00fcr\u00fc\u015f ekipmanlar\u0131nda\ndaha rekabet\u00e7i olarak daha eri\u015filebilir \u00fcr\u00fcnler pazara sunmay\u0131 planl\u0131yoruz\ndiyen Bora Berker\nCansever \u201c2021\u2019de bizi hizmette farkl\u0131la\u015ft\u0131racak uygulamam\u0131z \u201cUydu \u015eube\u201d ile daha\n\u00f6nce ula\u015famad\u0131\u011f\u0131m\u0131z ve Yamaha kalitesinde sat\u0131\u015f ve sat\u0131\u015f sonras\u0131 hizmeti almak\nisteyen m\u00fc\u015fterimize de ula\u015farak 2020\u2019da y\u00fczde 83\u2019e ula\u015fan M\u00fc\u015fteri Memnuniyet\noran\u0131m\u0131z\u0131 y\u00fczde 100\u2019e yakla\u015ft\u0131rmay\u0131 hedefliyoruz\u201d dedi. Yamaha pilot \u201cUydu\n\u015eube\u201dyi Manisa Akhisar\u2019da hayata ge\u00e7irdi ve bu y\u0131l i\u00e7inde Tire, Silifke, Osmaniye, Afyon ve\nTokat\u2019ta da \u201cUydu \u015eube\u201dler a\u00e7may\u0131 hedefliyor. <\/p>\n\n\n\n Sosyal projelerle \u00e7evre ve toplumsal cinsiyet e\u015fitli\u011fi alan\u0131nda fark\u0131ndal\u0131k\nyaratacak.<\/strong><\/p>\n\n\n\n Bu y\u0131l toplumsal cinsiyet e\u015fitli\u011fi ve \u00e7evre konular\u0131nda s\u00fcrd\u00fcr\u00fclebilir\nprojeler y\u00fcr\u00fcteceklerinden bahseden Bora Berker Cansever \u201cPandemi b\u00fcy\u00fck dersler\nverdi hepimize. S\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya yaratma aray\u0131\u015f\u0131 daha da h\u0131zlanarak devam\nedecek. Sahip oldu\u011fumuz do\u011fal kaynaklar\u0131n korunmas\u0131na y\u00f6nelik fark\u0131ndal\u0131k gittik\u00e7e\nart\u0131yor. Biz de \u00fczerimize d\u00fc\u015fen g\u00f6revi yaparak daha d\u00fc\u015f\u00fck CO2 emisyonu ve\ndo\u011faya d\u00f6n\u00fc\u015fprojeleriyle g\u00f6revimizi yerine getirecek ve fark\u0131ndal\u0131k\nyarataca\u011f\u0131z. \u00dclkemizde fark\u0131ndal\u0131\u011f\u0131 y\u00fckseltmeye ihtiyac\u0131 olan bir di\u011fer konuda\ntoplumsal cinsiyet e\u015fitli\u011fi\u2026 Hayat\u0131n\nher alan\u0131nda kad\u0131na y\u00f6nelik cinsiyet e\u015fitli\u011fine ihtiyac\u0131m\u0131z oldu\u011fu gibi\ntrafikte de fazlas\u0131yla var. Hem trafikte kad\u0131n s\u00fcr\u00fcc\u00fclerin say\u0131s\u0131n\u0131 art\u0131rmak\nhem de pandemiyle b\u00fcy\u00fck art\u0131\u015f g\u00f6steren kurye hizmetinde \u00e7al\u0131\u015fan kad\u0131nlar\u0131n\nsay\u0131s\u0131n\u0131 art\u0131rmak, i\u015f g\u00fcc\u00fc yaratmak i\u00e7in bu y\u0131l kad\u0131nlara Yamaha Riding\nAcademy\u2019de \u00fccretsiz motosiklet e\u011fitimi verece\u011fiz\u201d diyor. <\/p>\n\n\n\n EU5 motorlar\u0131yla\nyenilenen modeller…<\/strong><\/strong><\/p>\n\n\n\n Ge\u00e7ti\u011fimiz y\u0131llarda XMAX 250, NIKEN,\nTenere 700 ve R1M modellerini online sipari\u015f ve sat\u0131\u015f sistemi \u00fcst\u00fcnden t\u00fcketici\nile bulu\u015fturmu\u015ftuk, bu sene de m\u00fc\u015fteri beklentilerini erken kar\u015f\u0131lamak i\u00e7in\nbir\u00e7ok modelde bu uygulama ile ilerleyece\u011fiz diyen Bora Berker Cansever\n\u201c2021\u2019de bir\u00e7ok modelde yenili\u011fe gittik ve yenilenen stoklarla dijital alan\u0131 da\nkulland\u0131\u011f\u0131m\u0131z farkl\u0131 y\u00f6ntemlerle talebi do\u011fru kar\u015f\u0131lamak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d\ndedi. Yenilenen modelleri ile 2021\u2019e g\u00fc\u00e7l\u00fc bir giri\u015f\nyapan Yamaha, sportif yeni g\u00f6vde tasar\u0131mlar\u0131yla yepyeni NMAX\n125 ve NMAX 155, ba\u015flang\u0131\u00e7 seviyesi scooter s\u0131n\u0131f\u0131na \u00fcst\u00fcn kalite ve canl\u0131\nperformans getiren yepyeni D’elight, EU5 uyumlu bir motorla donat\u0131lan Tricity\n300 ile \u015fehirli kullan\u0131c\u0131n\u0131n kalplerini yeniden fethediyor. Bu y\u0131l bir\u00e7ok\nmodelinde \u00f6nemli yenilikler yapan marka motosiklet sekt\u00f6r\u00fcnde oyunun kurallar\u0131n\u0131\nde\u011fi\u015ftiren ve \u00fcreticileri daha \u00e7evreci yenilikler yapmaya zorlayan EU5\nd\u00fczenlemelerini yeni modellerinde hayata ge\u00e7irdi. Yamaha\u2019n\u0131n efsanele\u015fen XMAX\nailesi ve bu y\u0131l 20. Y\u0131l\u0131n\u0131 kutlayan MAX\u2019lerin b\u00fcy\u00fck abisi TMAX EU5 uyumlu\nmotorlar\u0131yla art\u0131k \u00e7ok daha \u00e7ekici\u2026 Seyahat merakl\u0131lar\u0131 i\u00e7in tamamen yenilenen\nelektronik \u00f6zelliklerle gelen yeni Tacer 9 ve Tracer 9 GT modelleri uzun yol\nkonforu ile birlikte bir\u00e7ok s\u00fcr\u00fc\u015f deste\u011fi de sunuyor. Yeni g\u00f6vdesiyle 2021 model MT-07 ve <\/strong>EU5 889 cc CP3 motoruyla 2021 model MT-09\u2018da\nyine g\u00f6zde modeller olarak y\u00fcksek talep g\u00f6r\u00fcyor. <\/p>\n\n\n\n Yamaha <\/strong>bLU cRU \u2018Yeni Nesil Yar\u0131\u015f\u00e7\u0131 Yeti\u015ftirme Program\u0131\u2019\n2021\u2019de yeni yetenekler ke\u015ffetmeye devam edecek. <\/strong><\/strong><\/p>\n\n\n\n Yamaha Motor\u2019un\nd\u00fcnya pistlerinde T\u00fcrkiye ad\u0131na yar\u0131\u015facak gen\u00e7 yetenekleri ortaya \u00e7\u0131karmak ve\ndesteklemek amac\u0131yla ge\u00e7en y\u0131l ba\u015flatt\u0131\u011f\u0131 bLU cRU \u2018Yeni Nesil Yar\u0131\u015f\u00e7\u0131 Yeti\u015ftirme Program\u0131\u2019n\u0131n\nd\u00fcnya pistlerine kazand\u0131rd\u0131\u011f\u0131 Bahattin Sofuo\u011flu 2020 D\u00fcnya Supersport 300 \u015fampiyonas\u0131nda\nd\u00fcnya 3.\u2019\u00fcnc\u00fcl\u00fc\u011f\u00fcne elde etti. Yamaha bLU cRU \u2018Yeni Nesil Yar\u0131\u015f\u00e7\u0131 Yeti\u015ftirme Program\u0131\u2019 bu y\u0131lda se\u00e7meler\nd\u00fczenleyerek yeni \u015fampiyonlar \u00e7\u0131karmay\u0131 hedefliyor. <\/p>\n\n\n\n Bu y\u0131l Bahattin\nSofuo\u011flu ve D\u00fcnya Superbike yar\u0131\u015f\u0131nda Pata Yamaha Fabrika Tak\u0131m\u0131\u2019nda yar\u0131\u015fan ve\nd\u00fcnya 4.\u2019\u00fcnc\u00fcs\u00fc olan yar\u0131\u015fan milli sporcu Toprak Razgatl\u0131o\u011flu\u2019ndan olduk\u00e7a iyi\ndereceler beklediklerini s\u00f6yleyen Yamaha Motor Avrupa Motor Sporlar\u0131 Direkt\u00f6r\u00fc\nPaolo Pavesio\u201d \u0130lk olarak 65 ya\u015f\u0131nda olgun bir firmay\u0131z. Biz kurulduktan 1\nhafta sonra hemen Mount Fuji yar\u0131\u015f\u0131na girdik ve kazand\u0131k. Kazanmak \u015firketin DNA\u2019s\u0131nda\nvar. En ba\u015f\u0131ndan beri yapt\u0131\u011f\u0131m\u0131z i\u015fe inan\u0131yoruz. Bu da kim oldu\u011fumuzu\nispatlamam\u0131z ve m\u00fccadeleci ruhumuzu g\u00f6stermek konusunda bize yard\u0131mc\u0131 oluyor.\nbLU cRU program\u0131m\u0131zla olduk\u00e7a fazla gen\u00e7 s\u00fcr\u00fcc\u00fcye ve gen\u00e7 yetene\u011fe hizmet\nediyor ve onlar\u0131n profesyonel yar\u0131\u015f\u00e7\u0131l\u0131\u011fa girmelerini sa\u011fl\u0131yoruz. Motor\nsporlar\u0131 kolay bir spor dal\u0131 de\u011fil, bu y\u00fczden sporcular\u0131n te\u015fvik edilmesi \u00e7ok\n\u00f6nemli. Tutkuyla bu sporu yapacak sporcular\u0131 destekliyoruz. Toprak ve Bahattin\nT\u00fcrkiye\u2019yi son derece ba\u015far\u0131l\u0131 \u015fekilde temsil ediyor. Toprak motorunu tan\u0131yor,\netraf\u0131ndaki insanlar\u0131 iyi biliyor, birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 insanlarla ger\u00e7ekten\nzafer i\u00e7in u\u011fra\u015f\u0131yor. Ve Bahattin de ba\u015far\u0131l\u0131 bir ad\u0131m att\u0131 bLU cRU\u2019ya.\u201d dedi. <\/p>\n\n\n\n Toprak ve Bahattin seni sezon\ni\u00e7in haz\u0131r…<\/strong><\/p>\n\n\n\n 2021 birincili\u011fi i\u00e7in\nhaz\u0131rlanan yar\u0131\u015f\u00e7\u0131lardan Toprak Razgatl\u0131o\u011flu 21-23 May\u0131s tarihinde ilk yar\u0131\u015f\u0131na\n\u00e7\u0131kacak. Yar\u0131\u015f i\u00e7in \u0130spanya\u2019da test s\u00fcr\u00fc\u015flerine ba\u015flayan Razgatl\u0131o\u011flu \u201cTek\nhedefim 2021\u2019de T\u00fcrk bayra\u011f\u0131n\u0131 podyumda dalgaland\u0131rmak, bunun i\u00e7in \u00e7ok\n\u00e7al\u0131\u015f\u0131yorum, her g\u00fcn pistteyim\u201d dedi. Yamaha bLU cRU yar\u0131\u015f\u00e7\u0131s\u0131\nBahattin Sofuo\u011flu ise \u201cHer zaman nas\u0131l daha iyi olabilirim diye d\u00fc\u015f\u00fcn\u00fcyorum.\n\u00c7\u00fcnk\u00fc bu sene tek bir hedefim var o da en iyi olmak. Bunun i\u00e7in t\u00fcm ayr\u0131nt\u0131lara\ndikkat ederek elimden gelenin en iyisini yapmak i\u00e7in \u00e7al\u0131\u015fmaya devam ediyorum.\nGe\u00e7ti\u011fimiz g\u00fcnlerde gitmi\u015f oldu\u011fum testlerde \u00e7abam\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 bana g\u00f6sterdi,\ndaha \u00f6nce yar\u0131\u015ft\u0131\u011f\u0131m bir pistte teste girdim ve yar\u0131\u015f\u0131 1 sn erken bitirdim. Bu\nsezon \u015fampiyon olmak i\u00e7in elimden geleni en iyisini yapmaya \u00e7al\u0131\u015f\u0131yorum\u201d dedi. <\/p>\n","protected":false},"excerpt":{"rendered":" Pandeminin g\u00f6lgesinde ge\u00e7en 2020 y\u0131l\u0131nda bireysel ula\u015f\u0131ma e\u011filim y\u00fczde 40 artt\u0131, toplam trafi\u011fe \u00e7\u0131kan motosiklet say\u0131s\u0131 200 bini ge\u00e7erek son 15 y\u0131l\u0131n en y\u00fcksek plaka kayd\u0131na ula\u015f\u0131ld\u0131. T\u00fcketici e\u011filimleri ben merkezli, deneyim pe\u015finde, ba\u011f\u0131ms\u0131z, de\u011fer odakl\u0131, sosyal konulara duyarl\u0131, anl\u0131k memnuniyet arayan, internet ve sosyal medyaya ba\u011f\u0131ml\u0131 \u015feklinde de\u011fi\u015fim g\u00f6sterdi. Covid-19 bula\u015f\u0131ndan uzak durmak isteyen […]<\/p>\n","protected":false},"author":1,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,26,20],"tags":[],"_links":{"self":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/966"}],"collection":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=966"}],"version-history":[{"count":1,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/966\/revisions"}],"predecessor-version":[{"id":968,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/966\/revisions\/968"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=\/wp\/v2\/media\/967"}],"wp:attachment":[{"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=966"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.motorbike.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}